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Activision is taking OWL to YouTube

The battle for viewers heats up again as the 3 major streaming platforms, Twitch, Mixer and Youtube, continue to poach both talent and content from each other.

Activision Blizzard and Google struck up a deal recently that will see Blizzards eSports streamed exclusively on Youtube. This will, of course, include titles like Overwatch and Call of Duty.

This is the latest in a series of blows to Twitch which as seen several of its biggest names jump ship to competing platforms. You all remember when Ninja left for Mixer? and then Shroud followed close behind…

While this is far from the end for Twitch, which according to had 3,353,608 total streamers with 880,299,312 hours watched in December 2019, it moves us further into a world where subscriptions to multiple platforms are required to ensure we don’t miss our favourite eSport broadcast.

While I’m always pumped to see growth and development in the eSports world a little part of me fears we are barreling towards a pay per view world for headlining tournaments. I can hear the Youtube ads already “See Shroud vs Ninja battle it out exclusively on Mixer, premium monthly subscription required”.

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Written by Joel Nitschke

I went to the store to get more fire, to start the war.

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