HyperX and Champion Announce – Athleticwear Reflective Collection
HyperX, known for its gaming peripherals has collaborated with Champion Athleticwear to release exclusive limited-edition apparel the HyperX x Champion Reflective Collection. Featuring a reflective, logoed black t-shirt and fleece hoodie, and for the first time, slides.
The new collection will be available in over 100 countries, including Australia and will feature a custom logo treatment that utilises reflective heat transfer that captures light and reflects light back to its source.
“The first collaboration of the gaming-inspired capsule collection between HyperX and Champion was a runaway success,” said Susan Yang, APAC marketing director, HyperX. “It was apparent the community craved more unique designs from HyperX and the Champion brand. With this newest collection we hoped to tap into that same spirit of classic design with an exclusive twist – a custom reflective treatment which
illuminates beautifully when it catches the light. This concept pairs especially well with the Cloud Alpha S headset and HyperX RGB peripherals, while maintaining a tasteful and timeless style that is synonymous with Champion Athleticwear’s aesthetic.”
“Champion Athleticwear is thrilled to partner with HyperX on this distinctive limited edition collection. This innovative design gives us a new way to connect with Champion fans who love gaming,” said David Robertson, Director Champion Global Brand Marketing. “Through this partnership and expanded product line with HyperX, we look forward to further engaging with the gaming community.”
The HyperX x Champion Reflective Collection will be available for purchase at 1:00 a.m. AEST, July 10 (8:00 a.m. PST, July 9) through Champion.com.
For more on HyperX, check out our previous coverage.