Enjoy beer? Enjoy Esports? Why not combine both? The Overwatch League has. Yes, that’s right! Activision have announced a new sponsorship with AB InBev, more specifically Bud Light. This sponsorship is set for the remaining of the OWL season, hopefully the start of something beautiful. Bud Light’s sponsorship includes fan activations and competitive events, a huge sign of Esports becoming mainstream.
“Partnering with a brand like Bud Light and the AB InBev family of brands allows us to continue to reach fans in new and exciting ways,” stated Brandon Snow, Activision Blizzard Esports League Chief Revenue Officer “We’re very happy to be working with a company that finds value in bringing fans together to celebrate the very best in competitive entertainment.”
The first Bud Light sponsored event is the Dallas Fuel’s Bud Light Homestand Weekend, beginning Saturday April 27-28- a fan activation for all OWL fans. But, what exactly is a fan activation? Basically, it’s a casual event with the intent of bringing all levels of Overwatch fans together, regardless if they’re casual fans, or hardcore Ovetwatch fans- it’s all about bringing the community together. On the opposite end of the scale, Bud Light’s sponsorship includes the grand daddy of them all, the 2019 OWL Grand Finals.